Kerala Tourism has embarked on an intensive marketing drive to showcase and promote its “game-changing” Caravan Tourism initiative across the country. Branded Keravan Kerala, the project has evinced interest from stakeholders and is set to have more than 1,000 caravans plying in the State.
Around 150 caravan parks will soon be developed as part of the government’s stakeholder and tourist-friendly Caravan Tourism policy. This is evident from the expressions of interest received from entrepreneurs to run 280 tourist caravans and operate 148 caravan parks across the State. A caravan park has just come up at Wagamon in Idukki, while a few caravans are already in operation.
Tourism Minister P.A. Mohamed Riyas said Keravan Kerala is an upfront initiative that has elicited a keen response from the industry, with a large number of potential investors showing interest in setting up caravan parks and operating caravans in the State.
