Ken Bruce has retained his title as the most listened-to radio presenter in the UK, as the Radio 2 host continues the trend of mid-morning programmes attracting more listeners than breakfast shows.
The pre-lunchtime 10am slot was traditionally seen as a radio backwater, as mocked by Steve Coogan’s Alan Partridge presenting a show called Mid Morning Matters. By contrast, the breakfast show tended to be the biggest show on any station’s lineup, with people tuning in as they got ready for work, headed to school or drove their car.
