Kellogg will remove artificial dyes from its cereals by end of this year as it turns to new ingredient for distinctive colors

The company is making the change a year ahead of schedule - (Getty)

WK Kellogg says it will eliminate artificial colors from all its cereals by the close of this year, a full year ahead of its previously stated schedule.

The company had initially committed last August to removing synthetic dyes from its products by the end of 2027.