Cereal giant Kellogg’s is reportedly mounting a legal challenge against new Government rules over high-sugar cereals in supermarkets. The proposals would stop some of the company’s cereals being prominently displayed in food stores.
The new regulations come into effect in England in October and restrict promotion of food and drink that is high in fat, salt and sugar. In a statement reported by the BBC, Kellogg’s said it had “tried to have a reasonable conversation with Government” without success.
Chris Silcock, Kellogg’s UK managing director, said: “We believe the formula being used by the Government to measure the nutritional value of breakfast cereals is wrong and not implemented legally. It measures cereals dry when they are almost always eaten with milk.
