Kellogg’s has launched a new twist on its classic Crunchy Nut flakes - Crunchy Nut Salted Caramel Flavour Twist. This is the first time Kellogg’s has adapted its classic honey-nut coated, golden flakes since it launched in 1980.
Crunchy Nut holds the number one spot as Kellogg’s biggest cereal brand, and this new option follows the popularity and demand for salted caramel products. Crunchy Nut was invented in Manchester over 40 years ago and the new Salted Caramel Flavour was also devised at the same Kellogg’s Manchester factory. It took Kellogg’s cereal experts six months to create the new product, with the team sampling several varieties of salted caramel until they got the flavour right.
Crunchy Nut Salted Caramel Flavour Twist is available in ASDA from today, before hitting all major supermarkets early next year, and independent retailers in Spring.
