Kellogg’s has failed in a legal challenge against regulations that would ban it from promoting sugar-filled cereals with buy one, get one free (Bogof) offers.
The company, whose brands include Corn Flakes, Coco Pops and Frosties, had argued the government’s inclusion of Kellogg’s cereals among “less healthy” foods was unfair because it did not take into account the milk that was usually added them.
