
Keir Starmer’s pledge to cut the UK’s emissions by 81% by 2035 is undoubtedly ambitious. However, his assertion at the Cop29 climate conference that it can be achieved without “telling people how to live their lives” is probably not true – at least, not according to what scientists who study this problem have found.
We are two such researchers. Our work concerns the lifestyle and behaviour changes needed to mitigate climate change and we argue that Starmer’s claim is not only unrealistic, it’s also potentially harmful to the prospects of effective climate action.