Keir Starmer puts six key pledges ‘up in lights’ to win over swing voters

Keir Starmer will be pictured with his sleeves rolled up and text about ‘my’ first steps for change. Photograph: Carlos Jasso/Reuters

Keir Starmer will on Thursday unveil his version of New Labour’s pledge card for the next general election with six key commitments “put up in lights” as part of his party’s offer to swing voters.

The campaign material, which will be distributed to voters on doorsteps across England, will be revealed at an event in Essex as the Labour leader launches the party’s biggest advertising blitz since the 2019 election.