Athlos arrived in London promising that its all-female spin on athletics would provide a radical departure from the status quo. Long before Keely Hodgkinson stepped on to the track dressed in a hooded black bodysuit – part ninja assassin, part Catwoman – it had emphatically made its point.
Throughout the two-hour event, the bassline from the aptly named DJ Trauma carried enough force to make eardrums bleed. The stadium PA’s dial appeared to be permanently stuck on Spinal Tap’s 11. And those who successfully scanned a barcode were then shown dancing and waving on a giant screen.
