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The Guardian - UK
The Guardian - UK
Business
Alex Hern

Katie Price Instagram post banned by advertising watchdog over diet claim

Katie Price on the red carpet attending an event
Price’s post promoted products made by the Skinny Food Co. Photograph: Dave Benett/Alan Chapman/Getty Images

A post on Katie Price’s Instagram account has been banned by the UK’s advertising regulator for irresponsibly encouraging a low-calorie diet, while simultaneously failing to disclose it was an advert and making unauthorised weight loss claims.

The Instagram reel, a video shared on the model’s account in August 2023, depicts her making meals throughout the day and talking about her efforts to lose weight while repeatedly promoting the Skinny Food Co line of low-calorie meals.

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