Sometimes people will queue for hundreds of metres outside bakery Lune to buy and eat one of Kate Reid's croissants.
"There are moments where I am genuinely still shocked and thrilled," Reid told Jonathan Green on ABC RN's Blueprint for Living.
"But honestly, I eat these at least four or five times a week and I've been doing it for 10 years and I don't grow sick of them. And I don't really like eating anybody else's croissants. So maybe I would get in the line as well."