’Tis the season to drink far too much and then vow that, next year, you’ll never drink again. Or at least, it used to be that season. These days, young people simply aren’t that interested in boozing. Gen Z drinks about 20% less alcohol per capita than millennials like me did at their age, according to a report from Berenberg Research.
While my generation grew up with it being completely normal – even encouraged – to drink irresponsibly, gen Z seems to be disarmingly sensible. They’ve managed to make sobriety trendy and have rebranded responsible drinking as being “sober curious”. Now a new trend has apparently taken off: “intermittent sobriety” – which, as far as I can tell, basically just means taking time off now and again from drinking.
