TikTok, the social media platform synonymous with musical trends and viral dances, has been stripped of an important part of its roster of Latino stars. Artists like Karol G, Feid, Anitta, and J Balvin, icons in the Latin music industry who have partly ridden the TikTok wave to global fame, now face a digital silence on the app.
They are not alone. Taylor Swift, Billie Eilish, Beyoncé, The Weeknd, and more global superstars are in the same position. They are all affected by the monumental standoff between Universal Music Group (UMG), the world's largest music corporation, and TikTok over a new licensing deal.
