Kanye West’s collaboration with Gap is reportedly not rolling out as hoped, at least from the apparel company’s perspective. Two sources familiar with the business told the Financial Times that Gap was becoming frustrated with the rate at which the Yeezy Gap collection has been released.
When the partnership was first announced in 2020, the retailer said its initial Yeezy Gap pieces would launch that same year, followed by a full collection of apparel and accessories in 2021. As of now — 2022 — only the line’s Round Jacket and hoodies have launched. Each sold out in minutes, with the former raking in $7 million in profit “overnight,” but that doesn’t seem to have matched Gap’s expectations.
