Vice President Kamala Harris recently addressed a group of newly sworn-in commissioners for a White House initiative for Hispanics, emphasizing the importance of their work on education and economic opportunity within the context of their communities. Quoting her mother, Harris humorously remarked, 'You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you.'
Following her statement, the quote gained traction on social media platforms, initially drawing criticism from right-wing accounts but eventually being embraced by Harris' supporters. The meme went viral, propelling Harris into the spotlight on TikTok's 'for you page' and boosting her online presence.
Throughout her tenure as vice president, Harris has been strategically engaging with young voters, social media influencers, and grassroots organizations to build a digital foundation. As the presumptive Democratic nominee, the Harris campaign has adapted its digital strategy to leverage her growing social media following and translate it into electoral support.
Since President Joe Biden endorsed Harris for the Democratic nomination, the campaign's digital structure has remained largely consistent, with subtle adjustments to align with the younger demographic at the forefront of the ticket. Notably, Harris' TikTok account, @KamalaHQ, has garnered significantly more engagement than Biden's account, reflecting the campaign's efforts to connect with a broader audience.
