Vice President Kamala Harris’ campaign is set to air a closing ad during Sunday’s NFL games, just days before Election Day. The two-minute ad, titled “Brighter Future,” showcases Harris on the campaign trail and features a direct plea from the vice president to voters.
In the ad, Harris emphasizes her commitment to fighting for the American people if elected as president. She highlights the challenges facing the nation, including high costs, loss of fundamental rights, and divisive politics, while expressing her belief that Americans deserve better.
The ad includes various interactions between Harris and supporters, as well as clips from her recent closing message speech at the Ellipse in Washington, DC. Campaign chair Jen O’Malley Dillon described the ad as “powerful,” “optimistic,” and “patriotic,” emphasizing its potential to resonate with viewers.
The ad is scheduled to air during early afternoon NFL games on CBS and Fox, as well as during the 4:25 p.m. ET game between the Green Bay Packers and the Detroit Lions. The campaign views this placement as a strategic opportunity to reach low-propensity and undecided voters, aiming to sway those who are still making up their minds.
By choosing to broadcast the ad during high-profile NFL games, the Harris campaign hopes to maximize its impact and engage a broad audience. The timing of the ad, just before Election Day, underscores the urgency of the message and the importance of voter participation in shaping the country’s future.
