Prediction market Kalshi loves a publicity stunt. In February, the company handed out free groceries to hundreds of New Yorkers. Now, it’s taking a page from Warren Buffett’s playbook and offering a $1 billion prize to any user who has the perfect March Madness bracket.
In 2014, he offered $1 billion to any Berkshire Hathaway (or subsidiary) employee who picked the winner of all 63 games correctly. Nobody won, and the company has since modified its payouts multiple times because a perfect bracket is harder than you might think.
