Justin Baldoni has recently enlisted the expertise of veteran PR crisis manager Melissa Nathan in response to the release of 'It Ends With Us,' the film adaptation of Colleen Hoover's popular 2016 novel. This decision follows a surge of speculation on TikTok regarding a rumored discord between Baldoni and key figures involved in the project, including co-star and producer Blake Lively, as well as author Colleen Hoover.
Concerns were raised by fans who noted Baldoni's absence from joint press events and the lack of public appearances alongside Lively at the New York premiere on August 6. Additionally, observations were made that Lively, Hoover, and other cast members do not follow Baldoni on Instagram, despite him following them.
