Nintendo has pulled back the curtain on a range of Super Mario toys aimed at babies, and it's a full charm offensive to get them on the Ninty hype train nice and early.
Called 'My Mario,' this assortment of plushies, building blocks, board books, and rompers for tiny tots is due to launch in Japan at the end of August. These items will then be released outside of Japan in 2026, meaning expectant parents who also happen to be Nintendo fans can plan their Mushroom Kingdom-themed nurseries nice and early.
