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Digital Camera World
Digital Camera World
Kim Bunermann

Just released and already the No.1 camera lens in Japan – a telephoto lens unlike anything before

Sony Japan Nikon Yodobashi Hasselblad Canon
Sony FE 100-400mm f/4.5 GM OSS being used by a photographer outdoors.

Sony's new FE 100-400mm f/4.5 GM OSS has made an immediate impact, shooting straight to the top of Japan's best-selling lens rankings just weeks after launch.

According to sales data from retailer Yodobashi, Sony's latest telephoto lens (available for $4,298 / £4,399) claimed the No.1 position during the first half of June – an impressive debut for what Sony says is the world's first full-frame mirrorless zoom lens to offer a constant f/4.5 aperture.

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