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Salon
Salon
Lifestyle
Omar H. Fares

Just how prevalent is surge pricing?

Wendys Uber

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers.

Wendy's new president and CEO Kirk Tanner announced plans to test dynamic pricing and AI-enabled features by 2025 on Feb. 15 during an earnings call. He said: "Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and day-part offerings."

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