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The Guardian - UK

Business

Jane Croft

Just Eat advert that depicted McDonald’s broke junk food code

Just Eat McDonald Facebook ASA

Close of McNuggets — The Just East advert that appeared on Facebook was banned following a complaint by Bite Back 2030, a youth activist movement. Photograph: Bloomberg/Getty

An advert for the takeaway delivery service Just Eat that featured a McDonald’s burger has been banned for not taking sufficient care to ensure that it was not aimed at children under 16.

The Advertising Standards Authority (ASA) ruled that the paid-for Facebook advert must not appear again in its current form after it upheld a complaint made by Bite Back 2030, a youth activist movement challenging junk food.

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