Dutch supermarket chain Jumbo is re-evaluating its sports sponsorship agreements and will not continue as Jumbo-Visma's headline sponsor after 2024, according to reports on Wednesday.
A spokesman for the supermarket said that the company is considering whether its "sponsorship policy still matches our vision and ambitions and the needs of our customers". However, Dutch public broadcaster NOS reported on Wednesday evening that this would mean the end of the brand as a top sponsor.
