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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Jude Bellingham is official heartthrob of Euros 2024 with revealing SKIMS campaign for Kim Kardashian

Hearts quietly broke across Britain when Jack Grealish missed out on making the Euros 2024 squad — but Jude Bellingham has arrived to steal the heartthrob crown.

He’s a golden boy with a football, as Bellingham arrives in Germany for the championships, he has made sure to draw attention off the pitch, too. Posing for Kim Kardashian’s underwear brand SKIMS, 20-year-old Bellingham has bared all (and kicked a football about) for a new campaign promoting its boxer shorts. Kardashian founded the brand, known for its body shaping womenswear, in 2019 and expanded to offer a men’s range in 2023. 

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