There is a clear attempt from the Arsenal ownership. Wait, let me rephrase. There is a clear attempt from the son of Arsenal owner Stan Kroenke, Josh Kroenke, to attempt to repair some of the damage to the relationship between the club’s supporters and Kroenke Sports Entertainment.
Taking full control of the club in 2018, KSE’s involvement in Arsenal has very much been with Josh Kroenke at the forefront. His father recently won the Super Bowl with the LA Rams and was there to lift the trophy. It was almost a literal metaphor seeing him raising it higher than all his other associative projects.
Meanwhile, Josh has been left to answer the questions regarding the ownership of Arsenal. Speaking after the European Super League fiasco at a Fans' Forum, Josh was asked what he would do to engage more with fans.