When Jonathan Saunders was announced as the chief creative officer of &Other Stories last year, it sent a frisson of excitement through the fashion industry. This is a man whose collections are still remembered at London Fashion Week, a designer whose talent for print and colour—exuberant and easy to fall in love with—is still missed on the schedule today.
His appointment last year marked a growing number of high-fashion designers entering the high street space: from Clare Waight Keller, who hass joined Uniqlo, as well as Aaron Esh, who last year was announced as the chief creative officer at AllSaints. This makes sense. The British high street is something of an institution, with heritage brands that rival its most historical designer labels. Doesn't it make sense for affordable names—and not just those based in the UK—to want the brightest design talent in the driving seat?
