Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding. The Erie SeaWolves, a Detroit Tigers' Double-A affiliate bravely decided to play ball despite the stipulation that they'd be kept in the dark while Oliver tinkered around with the brand identity. If this all sounds slightly strange, just keep in mind that it's minor league baseball and there are absolutely no bad ideas in any of their brainstorms.
Oliver unveiled what he and his team came up with on Sunday night and there's not a single person on the world—including Erie—that could have predicted it.
