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The Guardian - UK

Business

Sarah Butler

John Lewis to launch YouTube chatshow to improve AI search results

John Lewis Peter Ruis Angela Scanlon Harvey Nichols

Angela Scanlon and Louis Theroux in the John Lewis Gift List ‘vodcast’. — Angela Scanlon and Louis Theroux in the John Lewis Gift List ‘vodcast’. Photograph: John Lewis

John Lewis is launching an online chatshow and social media studio to help make itself and its products more visible to chatbots and more prominent in AI search results.

The department store chain’s Gift List “vodcast” hosted by the TV presenter Angela Scanlon will air on YouTube with clips disseminated via other social media channels and comes after the success of its sister chain Waitrose’s Dish podcast.

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