Despite my general emotional vulnerability at the moment (see: darkness falling by 4.30pm, the general state of the world etc) none of the Christmas adverts this far have activated the tear ducts. Well congratulations, John Lewis, for emotionally uncorking me and surely countless others.
Sticking to its tried and tested method — excellent music cover over a story about gifting — the John Lewis Christmas advert has Labrinth covering Alison Limerick’s 90s dance track Where Love Lives, sound tracking a dad receiving a gift from his son.