John Lewis has today launched its Black Friday event. Starting earlier than previous years in a bid to help shoppers spread the cost of Christmas, customers can snap up offers across its technology and fragrance ranges, with other categories including home, fashion and beauty following in the coming weeks.
Kathleen Mitchell, Commercial Director for John Lewis said: “We’re launching Black Friday earlier than ever this year, with hundreds of fantastic deals to support customers looking to save money and start their Christmas shopping early.
“We know that, despite the rising cost of living, our customers still want to celebrate Christmas, so our teams and suppliers have worked incredibly hard to make sure we can offer our customers great value deals on the products they love. With new deals being launched daily, we'd encourage shoppers to keep an eye on our website and shops over the coming weeks, so they don't miss out.”
