This year, for the first time in Dior Art of Color award history, a video installation—Joel Quayson's "How Do You Feel"—won. The concept is simple, compelling: For four minutes and 28 seconds, the 27-year-old Dutch artist, who is of Ghanaian descent, faces the camera and emotes through a variety of costume changes. Throughout, his disembodied voice obsessively repeats a single question: How do you feel?
"Joel's work stood out," explains Peter Philips, Creative and Image Director for Dior Makeup. "There are no gimmicks, just a person, a camera and a constantly repeating question...It just moved me."
