Last night, Joe Wicks: Licensed to Kill, aired on Channel 4. The new show from the personal-trainer-turned-national-treasure has one simple aim: to educate the nation on the risks associated with ultra-processed foods and lobby the government into making changes to their food legislation.
But he's done so with a twist: by developing a protein bar that might appear like a nutritious snack option upon first glance, but actually, is packed full of harmful yet entirely legal ingredients.
