Fitness expert Joe Wicks has admitted that his “dangerous” Killer protein bar, aimed at shining a light on the “ultra-processed food system”, has “caused a lot of controversy”.
Wicks, 40, who made a name for himself with his online PE workouts during the Covid-19 lockdown, features in a new Channel 4 documentary where he creates the UK’s “most dangerous health bar” to “highlight the potentially harmful ingredients permitted by food regulators to be sold on our shelves”.
