Jaguar Land Rover (JLR) on Wednesday unveiled a fresh growth roadmap centred on greater propulsion flexibility across its brands and a sharper focus on North America, as the luxury automaker seeks to achieve medium-term double-digit revenue growth under its Reimagine strategy, according to a company filing.
The Tata Motors-owned company said it will offer customers a wider choice of powertrains including mild hybrid electric vehicles (MHEV), hybrid electric vehicles (HEV), plug-in hybrids (PHEV) and battery electric vehicles (BEV) across its Range Rover, Defender and Discovery brands, while Jaguar will become an all-electric marque.
The strategy was outlined by JLR CEO PB Balaji at the company’s headquarters in Gaydon, UK, as the automaker enters what it called a critical delivery phase of its transformation plan.
“As we enter a critical business delivery phase of our Reimagine strategy, launching five new products over the next two years across our incredible House of Brands, now is also the time to evolve our plan to offer global markets greater propulsion choice to unlock growth and build resilience,” Balaji said.
North America emerges as key growth engine
JLR said it would intensify its focus on North America, particularly the US, its largest market, amid rising demand for luxury vehicles. The company recently signed a non-binding memorandum of understanding with Stellantis to explore product and technology collaborations in the US, with a specific focus on expanding the Defender brand.
“Our aspiration, in the coming years, is to grow our US business to the size of the entire JLR business as it exists today,” Balaji said.
The company added that it would continue investing in other high-potential markets, including India and the Middle East.
More flexibility across brands
Range Rover and Range Rover Sport will continue to be built on JLR’s Modular Longitudinal Architecture (MLA), supporting MHEV, PHEV and BEV variants. The company confirmed that the Range Rover Electric and Range Rover Sport Electric will be launched later this year.
JLR also said future vehicles built on its Electrified Modular Architecture (EMA) platform at Halewood in the UK will gain HEV capability, adding another propulsion option to its portfolio.
The next Defender model on the EMA platform will also offer hybrid flexibility in addition to battery-electric variants. Discovery, meanwhile, will evolve with new propulsion technologies while retaining its positioning as a family-focused lifestyle SUV brand.
Jaguar, which recently marked its 90th anniversary, will transition into a fully electric luxury brand. Its new four-door GT, the Jaguar Type 01, is slated for unveiling later this year.
£18 billion investment, cost cuts ahead
JLR reaffirmed its previously announced commitment to invest £18 billion in future technologies, vehicle platforms and transformation initiatives by FY29.
The company is also targeting cost savings of £1.7 billion over the next two years through reductions in material costs, warranty expenses and fixed costs. These measures are expected to lower breakeven volumes toward 300,000 vehicles.
JLR said it is also building resilience across operations through diversified sourcing, AI-enabled digital capabilities and improvements in product launch processes.
The luxury carmaker said its long-term strategy remains focused on growth, agility and strengthening customer trust through its House of Brands model.
