Get all your news in one place.
100's of premium titles.
One app.
Start reading
Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Jimothy the viral raccoon is 100% real — here's what's AI

AI-generated Jimothy.

If you've been anywhere near social media recently, you've likely seen Jimothy. The unusually round, compact raccoon took the internet by storm after Kiana Hall, a 33-year-old marketing specialist in Seattle, filmed him near the Ballard Goodwill on July 13. Hall initially thought she was looking at a cat under a parked car — until the animal turned around and revealed a racoon with short spine syndrome, a disorder that affects some animals. She posted the clip to Instagram the next day, naming him Jimothy because, as she put it, "he looked like a Jimothy."

With his seemingly missing neck and spherical shape, he looks like a creature straight out of a video game or a cryptid sighting — and as of July 18, the video had racked up over 7 million views.

Jimothy is 100% real.

How Jimothy became a cultural explosion

A post shared by KING 5 (@king5seattle)

A photo posted by on

Before we get to what's fake, it's worth appreciating what's real — because the real-world response has been nearly as surreal as the AI-generated content.

Within days of going viral, Jimothy inspired a mural, tattoos, fan art, and a dedicated following on Reddit's r/Seattle, which saw 29 million views from July 16 to 22 alone.

The Seattle Mariners brought a Jimothy mascot into their beloved Salmon Run race at T-Mobile Park — and he won, naturally, sparking what fans are calling a rally effect after the team rattled off three straight wins.

Google even added an Easter egg. Just search his name and an animated Jimothy scampers across your screen; it's been triggered over 5 million times. He's received an honorary degree from the University of Washington, recognition from the Seattle City Council, and even a shout-out from the White House.

The AI spin

But, what's not real is almost everything you are seeing him do online.

As soon as the original clip went viral in mid-July, creatives, both human and AI took to the internet. Since Jimothy's actual appearance is already somewhat surreal, he has become the perfect subject for AI-powered content. People are running his image through generative models like Gemini's Veo and Grok to create increasingly absurd clips, placing him in fantasy landscapes, having him act out cinematic scenes or reimagining him in stylized digital art.

The gaming world has been especially enthusiastic. Blizzard Entertainment posted a tribute rendering of Jimothy in the style of "World of Warcraft." Jagex did the same for "Old School RuneScape" and D&D Beyond released an official stat block so players can drop him into their tabletop campaigns. A digital Jimothy even made an appearance in Roku City.

These AI-generated tributes are essentially a celebration of meme culture, but many of us (myself included) were duped. The internet took a genuinely fascinating wild animal and used every creative tool available, from generative AI to game engines to old-fashioned fan art, to build a cinematic universe around him.

Why we keep falling for it

The reason these artificial clips are tricking so many people because Jimothy is the perfect subject for digital deception. His real-world proportions already trigger the uncanny valley effect; when a living animal looks like a glitch in the matrix, it naturally lowers our skepticism for actual CGI.

Combine that biological reality with the way we consume content, rapidly scrolling on phones where platform video compression smooths out the telltale visual artifacts of AI generation, and it’s no wonder people are struggling to separate the real Ballard neighborhood from a prompted illusion.

So, yes, the scrappy hometown hero from Seattle is real. But if you see him riding a dragon, casting a spell or winning a raid boss fight in Azeroth, that's just the internet doing what it does best. And in this case, doing it faster and more convincingly than ever before, thanks to generative AI.

More from Tom's Guide

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.