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Fortune
Fortune
Chloe Taylor

Jimmy Fallon, Justin Bieber, and Serena Williams among big-name celebs sued over Bored Ape NFT promotions

(Credit: Andrew Lipovsky—NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images)

As NFTs and crypto gained a popular following and became increasingly mainstream, celebrities appeared to line up to sign lucrative endorsement deals for the digital assets, with many investing in them themselves.

For many of the A-listers who rode the NFT wave, however, that decision may not have aged well.

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