The jokes about Bob Bradley lasted longer than he did as Swansea City manager. Sky Sports’ Soccer AM ran a sketch for years after the American had departed the Liberty Stadium mocking how he talked about football. Brad Bobley, as the character was dubbed, spoke in a Stateside twang about “scoop-de-loop volleys” and “megnuts” and “midfield stripes”. Bradley’s mistake was once calling a penalty kick a “PK” in a press conference.
The jokes made at Bradley’s expense were all good fun, but his chastening experience in Wales highlighted the outdated prejudices still held against American coaches in British football. This is the environment Jesse Marsch has entered as the new manager of Leeds United.