Unfrosted, a movie about the race to create a game-changing breakfast pastry, such as, say, the Pop-Tart, debuts on Netflix May 3. Jerry Seinfeld directs, his first time directing a film. Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer and Christian Slater are in the cast, as is Seinfeld himself.
The movie is set in Battle Creek, Michigan in 1963. Cereal rivals Post and Kellogg’s are racing to come up with the best breakfast pastry ever. Post comes up with Country Squares, and Kellogg’s comes up with the Pop-Tart. Netflix calls it “a wildly imaginative tale of ambition, betrayal, and menacing milkmen – sweetened with artificial ingredients.”
