Jeremy Clarkson has teased his plans for his life after Clarkson’s Farm – stating that his next TV project has to be "unbelievably ambitious”.
The former Top Gear host has enjoyed huge success with his Amazon Video series, which has won two National Television Awards – including best reality docuseries at this year’s ceremony – and broken records on the streaming service.
Speaking at the Royal Television Society’s London Convention on Tuesday (29 September), the 66-year-old presenter and journalist reflected on how television has evolved during his decades on our screens – and how he plans to stand out in the changing landscape.
“We're currently thinking about what we do after Clarkson's Farm and it's going to have to be something bigger to stand out to protect us from this onslaught from underneath,” Clarkson said, referring to the rise in new media, including content creators on the likes of YouTube.
“It has to be unbelievably ambitious. Where people go, ‘What the f… are you doing? That’s incredible’.”
Clarkson cited Celebrity Traitors as a “very good example” of an “incredible show” that has raised the bar.
“I just think that television must now get bigger,” he continued. “Look at gardening shows… How are they going to survive, especially without Monty Don? You know, because anyone can do a gardening thing on social media, or cookery.
“It's very difficult to make a television show work unless you're cooking on the moon or doing something incredible, and that's where I think television has to get.”
Clarkson previously suggested an influencer should replace Monty Don on Gardener’s World, suggesting Irish social media star Chloe Winter for the job in his newspaper column.
“She’s like Monty Don, if he was 50 years younger, and Irish, and a girl,” he wrote. “I could watch her for hours. She makes me feel as safe as the cheese counter in a Waitrose, and that’s the main reason for making a show about gardening.”
Series six of Clarkson’s Farm is expected to arrive on Amazon Video next summer and the TV star, who was speaking alongside his influencer daughter Em Clarkson, confirmed that filming wrapped on Monday (28 September).
“Season seven's kind of all, ‘What are we going to do? We need to get bigger, better’,” he added.
The TV star also revealed that some of the production team behind the programme are worried about “how to pay the mortgage” now filming has wrapped, as many people in television are struggling to find work.
He explained: “So there’s 35, 40, people on that crew who are now sitting at home thinking, ‘how are we going to pay our mortgage?’
“I know a huge amount of producers that I’ve worked with over the years, really, really clever people, decent, sensible, hard-working people, who cannot find work in the industry.”
Series five of Clarkson’s Farm arrived on Amazon Video earlier this year and while cataloguing daily life at Diddly Squat, the show’s crew followed the TV-star-turned-farmer as he underwent heart surgery.
The final episode then saw Clarkson reveal his cancer diagnosis, telling series regulars Kaleb Cooper and Charlie Ireland that he had undergone an operation to remove part of his prostate.
The scenes were filmed in May 2025 and after they aired in June this year, Clarkson revealed he is now in remission.
