You could say it’s the role she was born to play. This month sees the release of This Is Me … Now: A Love Story, a full-length movie in which Jennifer Affleck (nee Lopez) transforms herself into the legendary American singer, actress and pop culture icon known as … J-Lo. Yes, she’s playing herself, or at least a rather strange version of herself.
The trailer for the film, which is being released exclusively via Amazon Prime, could not have been better designed for social media intrigue. It features a tear-strewn therapy session, death-defying motorcycle crashes and a staged intervention from J-Lo’s friends in which they put it to her that she’s a sex addict. To be fair, there does seem to be a lot of sex in the movie, or at least a lot of rugged dry-humping, and she marries at least three men in one scene. But the raunch takes second stage to the dazzling musical numbers – a line of pink tuxedo-clad men are seen twirling umbrellas in garden mazes at one point. Astonishingly, this high-budget affair is all just a promotional tool to let us know about J-Lo’s ninth album (also called This Is Me … Now).