In Q1 2023, there was a notable difference in the sales numbers between the Jeep Wrangler and Ford Bronco. The Wrangler outsold the Bronco, but there's more to the numbers when analyzed closely.
Ford sold 32,430 units of the Bronco, up by 37.6 percent from 23,573 units sold in the same period last year. The Bronco brand, which includes the Bronco Sport, saw sales growth of 18.3 percent. Ford reported a continued strong demand, driven by conquesting about 60 percent, with top buyers coming from the Wrangler and Grand Cherokee.
