Boston Celtics All-Star Jayson Tatum has further expanded his celebrity reach, this time with an expanded partnership with the hit video game franchise NBA 2K. Already one of the most prominent stars in the game, Tatum recently starred in a promotional video launching 2K Mobile’s new PvP (player versus player) Challenges feature.
Not only does Tatum adorn the new feature’s loading screen in Celtics green, but he starred in a launch advertisement alongside the head of lifestyle and content marketing for the franchise, Ronnie 2K. In a commercial full of fun Easter eggs, Tatum hops into the new PvP mode next to his trademark custom Mustang, sitting at the barbershop in Boston, and really all over the map.
