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The Guardian - UK
The Guardian - UK
Entertainment
Brian Logan

Jayde Adams review – the comic on a mission to save modern man

Emotional ambush … Jayde Adams.
Emotional ambush … Jayde Adams. Photograph: Courtesy of Avalon

Wanna feel weird? Try star-rating someone’s tears. Not for the first time, Jayde Adams invokes her late sister at the end of her fringe show, voice cracking and eyes reddening as she does so. There were no signposts towards this conclusion to a set that first promises to save modern men from redundancy, then swerves into an account of Adams’ saviour complex and inadequate self-care. But here we are at the 37-year-old’s teary catharsis, as a conversation she had at her sister’s funeral takes those disparate strands and tries to resolve them.

So – odd question to have to ask – do those tears, and that emotional ambush, justify themselves in the context of the show? Men, I Can Save You starts as a mock-support group for straight males, struggling to adjust to their loss of power. Adams is in her comfort zone here, and her gags at the expense of men’s dying dominance are fun, if seldom insightful. But her heart’s not in it: she quite likes men, whereas a matriarchy – or her closest experience of one, an all-female WhatsApp group – fills her with dread.

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