LOS ANGELES — The paint was still wet on the field at SoFi Stadium as Desiree Perez strode toward the 50-yard line, a pair of ringing-and-dinging smartphones tucked inside her boxy leather handbag.
Perez, the CEO of Roc Nation, superstar rapper Jay-Z's wide-ranging entertainment firm, had dropped in at the Inglewood stadium last week as part of preparation for the Super Bowl halftime show her company is producing for Sunday's game — an all-star hip-hop blowout featuring Dr. Dre, who helped pioneer West Coast rap while coming up in nearby Compton, along with Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
It was just past 8 a.m., but already there were set pieces to approve, musical mixes to hear, sight lines to investigate — and, as one NFL rep gently reminded Perez, freshly sprayed turf to avoid spiking with her stiletto heels.
