‘Jaw-droppers’: Bentley profits top £500m as rich seek personalised cars

Potential buyers look at a Bentley car at the 2020 Beijing car show. The brand says its luxury cars are available in 46bn combinations. Photograph: Lintao Zhang/Getty Images

The luxury carmaker Bentley is cashing in as more of the world’s richest people opt to spend hundreds of thousands of pounds on “levels of personalisation that we’ve never seen before”, the company has said.

While households all over the world struggle with inflation and the continued impact of the global energy crisis, its chief executive, Adrian Hallmark, said that “our customers can still afford our cars”, even if some were hesitating before committing.