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PC Gamer
PC Gamer
Jess Kinghorn

Japanese hardware chain instantly regrets use of lottery system for RTX 5090 and RTX 5080 launch

Nvidia RTX 5080 Founders Edition graphics card from different angles.

The day has finally arrived: The Nvidia GeForce RTX 5090 and 5080 are now available for purchase…I know, I make it sound so easy. We've known for a while now that launch day supplies will be extremely limited, and so retailers have tried to manage expectations accordingly. Unfortunately, even the best-laid plans frequently don't survive contact with the general public.

As is not uncommon for in-demand hardware launches, Japanese hardware chain PC Koubou attempted to deploy a lottery system to manage demand for the 50-series cards and discourage scalping. However, a number of locations are rethinking this strategy after chaos erupted at the Akihabara store during an earlier lottery (via Videocardz).

At about 15:00 local time on January 30, a raucous line crowded the Chiyoda city location and nearby streets, with customers queuing in the hopes of even getting a chance to buy one of the new 50-series cards. People were also allegedly seen climbing the fence of a nearby elementary school, defacing the establishment's sign in the process.

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