The last couple of years have been full of change for the camera world. We’ve all but said goodbye to DSLRs, vlogging cameras have become a main focus for a lot of the big names, and entry-level cameras are no longer the super budget-friendly models they used to be. In that context, the announcement of the top 10 best-selling cameras in Japan last year still comes as a bit of a surprise. They’re not the all-singing all-dancing flagship models, but rather – mostly – a selection of smaller, cheaper, and more accessible APS-C and Micro Four Thirds systems.
After a couple of slow years during the COVID-19 pandemic, camera sales are (thankfully) on the up. Despite the quality of camera phones such as the iPhone 15 Pro Max or the Google Pixel 8, there is still a demand for purpose-made stills and video-centric cameras. This could be down to the increase in the number of content creation jobs, an influx of social influencers who are after better video quality than you can get from a phone or because people want to be able to separate a creative outlet from a device that encourages you to scroll, stay connected and bombards you with notifications.
