
Japan's rapidly ageing population has forced the country to rethink the way it approaches elderly care, giving rise to a new and unexpected trend: muscular caregivers known as 'Macho Caregivers'.
With nearly half of Japan's citizens projected to be over 65 by 2050, the demand for elderly support is reaching unprecedented levels, and traditional care facilities are struggling to find enough workers to meet the need. Now, a growing number of care homes are turning to an unconventional but highly effective solution: bodybuilders.