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Evening Standard
Evening Standard
Lifestyle

Jamie Genevieve on the autumn / winter eye looks to add to your arsenal

Jamie Genevieve Vieve

Makeup artist, digital creator and founder of VIEVE cosmetics, Jamie Genevieve cut her teeth working on makeup counters in her hometown of Glasgow, before building a vast online community across YouTube and Instagram, and launching her cosmetics brand in the midst of 2020’s global pandemic.

As she reveals her latest launch - a statement mascara that delivers super-sized volume and curl, she talks through her signature eye looks.

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