Glasgow's Jamie Genevieve is an icon in the beauty industry with the businesswoman and influencer running her own successful brand, Vieve, and having just been named in Forbes 30 Under 30 in Social Media list.
And when it comes to her line, it seems fans are loving her concealer which boasts a number of key features - perfect for a casual or no-make up look as well as a heavier make-up look more suited for your long-awaited night out.
The product everyone is raving about is her Modern Radiance Concealer that provides a medium to full customisable coverage - ideal no matter the look you are aiming for.
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Infused with hydrating hyaluronic acid and Phytoradiance Complex, the Modern Radiance Concealer comes in 20 different "true to skin" colour shades creating a naturally flawless and luminous look to help conceal the appearance of redness, blemishes, and dark circles for a smoother looking complexion.
The Modern Radiance Concealer description adds: "A multi-tasking marvel, use a true shade as a colour corrector to conceal the look of imperfections, a lighter shade to help brighten and highlight or a deeper shade to add contoured depth and definition.
"Enriched with skin-loving ingredients including hydrating hyaluronic acid, Skin Thirst Relief Complex to lock in moisture and Phytoradiance Complex for radiant, brighter looking skin, the formula has an incredible stretch that can be sheered over your complexion for a light coverage whilst evening the look of skin tone. With an easy-to-apply precision doe foot, the formula blends seamlessly for a skin-like, even looking finish."
And whilst customers are clearly obsessed with the Modern Radiance Concealer, which costs £22, purchasers who have hailed its 'lifting' effect are now demanding a matching foundation to go with it.
In the review section one said: "My absolute best ever concealer - so creamy, smooth, brightening and ‘lifting’. Since I started using it people keep telling me I look well - even when I don’t feel it!"
Another wrote: "This Modern Radiance Concealer is one of the best I've used. The packaging/applicator is lovely and the product is so good! Before this I felt like I had to use a lot of product and foundation most days but now I mostly just wear this. The colour matching for me was great and it blends so well with a buildable coverage that I can just use this where I need it.
"The formula is great and it sits so well on the skin. Given that I use this religiously it has also lasted such a long time! I can't see myself using another brand for this and its made me SO excited for the inevitable foundation when that arrives!"
"Love this Modern Radiance Concealer! Use this on it’s own with skin dew now more than I reach for a foundation." a third thought.
You can buy the Modern Radiance Concealer from the Vieve website.
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